MISSISSIPPI MARKET TRENDS

Mississippi Sweet Potatoes - A fast-growing, competitive industry

The Mississippi Sweet Potato industry has grown at a steady pace over the last five years. In fact, in 2007 around 20,000 acres were planted. This is up about 2,000 acres from 2006. Almost 90% of the Mississippi Sweet Potato crop is grown within a 40-mile radius of Vardaman, MS. There are some farms located in Belzonia Area as well. Around 65% of Sweet Potatoes are sold fresh. Mississippi Sweet Potato is also sold to food services such as Gerber, Bright Harvest, Allen, Bruce Foods, Orida, Outback, Longhorn, Fire Mountain/ Ryan’s and Golden Corral.

Why is the demand for Mississippi Sweet Potatoes growing so quickly?

• The Mississippi Sweet Potato beats all others in quality and taste. Its pleasing skin color, eye appeal to attract the consumer to its great taste, its excellent texture keeps the customer coming back.
• Mississippi growers and shippers have state-of-the-art, temperature and humidity controlled storage facilities where Sweet Potatoes can be stored up to 13 months
• Mississippi packing facilities have been upgraded to offer sized and graded products to meet the specifications of the buyer.
• Mississippi producers have shipping capabilities that to make our Sweep Potatoes available nationwide and to Canada and Europe.

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